How Not To Offer A Guarantee
How Not To Offer A Guarantee
I won’t hold you in too much suspense here. The Lamest Guarantee Of The Year Award goes to drum roll please……
And the winner is……. Match.com. They take this year’s prize for the Lamest Guarantee.
I have been thinking about handing out this award for awhile now and I thought I would give the company a break, but I just can’t take it any longer. Every time I see their commercial I just laugh myself silly and can’t believe that they paid someone to come up with the Schpeel like that. It is by far the lamest Guarantee that I can remember seeing…..ever…
If you have seen Match.com’s commercial you know what I am talking about.. They say that we are so sure you will meet someone special within 6 months that if you don’t, we will give you another 6 months for free.
Tell me if this is not what a non-happy customer would be thinking. “What? I have not found the “special” woman/man of my dreams in the past 6 months as you promised on your lame site full of weirdo’s and I spent $100 bucks and have answered 97 emails from people that are less interesting than my cat/dog/ferret/goldfish and you want me to spend another 6 months talking to people that post pictures that are 10 years old and their most creative hobby is collecting their own nose hairs? “ ….or something like that.
I personally can’t believe that they are still in business. How about Money Back Guarantee People? Duhh…
With all of the Free competition from MySpace, Ning, Facebook, and others, it is a wonder they are still in business.
Anyway, my point is not to pick on Match.com per say but to point out that as a very smart participant of the Muse Blueprint, you are not going to do dumb things like that!
If you want to get ahead and be competitive with your Muse (uberBusiness) , have at least a 7 Day Money Back Guarantee. It will pay off for you in spades.
Anymore, I just plain refuse to purchase anything that does not have one period. Every time I do it seems that I get ripped off.
As I say, “ If you are not willing to stand behind your product or service, don’t put it in front of someone else, especially me!”
I am going to be releasing some videos this week that I think you will enjoy and should find helpful on putting your product or service together or polishing up an existing one.
Happy Musings,
JFA
PS…I found the graphic by typing in “Dumb” at a US Government site. 
