Advertising Alternatives
| Adverting Alternatives |  |
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As you may have figured out by now, Advertising, or Adverting (more on my definition later but basically what my definition of Adverting is as a direct conversion to sales from just one Advertisement impression) and Guerrilla Marketing techniques are two of my favorite subjects. In this day when everyone else is talking about paid ad words, pay-per-clicks, and click-throughs that for the most part don’t really work all that well, there are some wonderful alternatives.
Here is one that I have been using for years with great results. I stumbled upon these somewhat by accident many years ago and when I started studying the results, I was amazed. I was looking at a 300 to 400%better response rate dollar for dollar versus any other paid medium that I was advertising in!
I have kept this one under my vest until now. As a Member of The Muse Blueprint you are the first to hearabout this.
The powerhouse advertising alternative that I am speaking of is none other than the little old FREE newspaper that gets left on your doorstep, tossed in the yard, or hung on the mailbox.
These things really get read and they can produce huge results and there is not a lot of competitionin there either as hardly anyone knows how to use them correctly.
If you run an ad in your local one, which is still probably a good deal it will cost you around $25 dollars or so.But with The Muse Blueprint’s help, we can put them in a paper for just $1.25 .
These little Freebies get read far more often that the big newspapers as the large newspapers are losing readership fast and yet they are still charge very high rates. More on how to get around that later.
Would you believe that you can get a 25 word classified ad in front of about 13 Million people for right around $1,250. The cost per thousand or CPM rate is right at 10 cents! So, you end up paying 1/100 thof a penny per possible viewer? Pretty cool! You can even do just one zone for about $220 per ad.
Not only is this a great price but the demographics are very solid as well, unlike with pay-per-clicks. These are a great way to test you Muse. I am not saying you can’t use pay-per-clicks, but, you have to do so wisely.
Check out these awesome demographics for these newspapers!.
AGE
18-24 = 11%
25-34 = 18%
25-44 = 22%
45-54 = 20%
55+ = 27%
unreported = 2%
INCOME
Over $100,000 = 30%
$75,000-$99,000 = 19%
$50,000-$74,999 = 24%
$35,000-$49,999 = 15%
Under $35,000 = 12%
Education
4-year college degree = 43%
Some college = 27%
High school graduate = 25%
No high school degree = 4%
Home Ownership
Own Residence = 83%
Rent Residence = 17%
Gender
Female = 51%
Male = 49%
You can now place your ad in over 990 Newspapers with 1 order! Advertise to over 13 million households for less than $1.25 per newspaper! We can access an Advertising Network that consists of 995 suburban & community newspapers throughout the US & Canada.
Community newspapers are the backbone of a community. They print stories and have information that can’t be found anywhere else.
Their readers are loyal, always excited to pick up the newspaper to see if they recognize anyone in the pictures, or the articles. To know what is going on in their town, the community newspaper is the source they turn to.
With 1 call, and 1 payment, you can advertise in all of the 995 newspapers or advertise in a geographic zone. This saves time and money!
When you book an ad with The Muse Blueprint your 25 word classified advertisement will be placed in the specified category the following week * (*due to some deadline restrictions, some papers may place the ad into the 2nd week following deadline).
You can also advertise in 4 different zones starting at just $220 per week! Click Here to view Map.
To run your add or if you have questions, please drop us a line by Clicking Here .
